Local daily-branded “sell pig . story”
once wanted to sell to Huiyuan Mr Zhu xinli said sentence of Coca-Cola’s philosophy, that is when children could brand but sold as pigs. When outgoing Ding Jiayi in recent days after a message is to be acquired by Coty, people can’t help but think, . local Japanese brands sold listing, and will add a pig.
in fact, not only Ding Jiayi, already listed in this list many local brand names:
2003 in December, the world’s biggest cosmetics group Paris, l ‘ Oréal announced officially signed to acquire Chinese brand small nurse. Including the small brands, all of the management team of nurses (in addition to founder Li zhida), all sales outlets, such as a production base in Yichang in Hubei province.
2004 in January, the l ‘ Oréal Group announced and Coty Group (the Ding Jiayi is taken over the leading role) signed an agreement, Yue-Sai brands acquisition.
2007 year, Beiersdorf bought Bao Bao International Corp 85% stake in daily chemical, and Shu Lei, wind shadows, plus cool, American brands such as Tao, involving the total value of EUR 317 million (equivalent to about HK $ 3.5 billion).
2008 years, Johnson (China) Investment Corporation announced the completion of the acquisition of Beijing Dabao cosmetics GmbH, a large treasure became a wholly-owned subsidiary of Johnson. Allegedly the deal could be worth more than $ 300 million.
in the face of these lists naturally been deplorably sighs, but sigh was constantly continued. Friends even more infuriating is that these brands are not forced to sell business down, are in operation, active selling of selected good earnings. The face of this phenomenon and some people in addition to Daihatsu profit is a businessman with a nature, or scold a boss is not outside the national pride, but still did not stop the sale of Tai Po, Shu Lei, then perhaps more pigs for sale such as Ding Jiayi.
so these for sale or sale of pigs, we should no longer stay on top of the so-called simple analysis of friend or foe, but deep into enterprise kernels, to talk about its embedded roots. Through in-depth analysis of these enterprises sell pig story, we will find that brand sold as pigs have economically rational, of course, but more were Chinese daily chemical enterprises in their operation of regret and frustration.
sell pig reasons: as pork prices are not optimistic about, than to rush quickly to dispose of;
reason: local companies to external market changes in the environment, on the future prospects of development of light brands.
to Tai Po as an example, over the years the lack of updates, SOD and honey in the company’s sales accounted for more than 80%, sales have not exceeded 1 billion, in the face of consumption of integral lifting for the Chinese market, a large treasure brand appealing to customers in the fall, extrusion of future market space by many international brands, in this case, select sales seems to be inevitable.