Blue book SPA and beauty industry development in China (. ii)
1.2 beauty salon industry development
beauty of China in the context of economic reform started, after just more than 20 years, China’s economy has rapidly developed into a very important part of the tertiary industry. The reason, this is determined by China’s rapid economic development, the people’s living standards improve in particular the development opportunities of consumption structure upgrading and inevitable result. Under such a driving force, China beauty industry presents the three main features:
first, China in recent years residents of demand structure upgrade, and social of industry structure adjustment and rural urbanization and city community into China beauty economic of rise created has excellent opportunities; second, China economic continued, and high speed growth is China beauty economic rise of fundamental causes, urban and rural residents income of continued growth makes beauty consumption spending of expanded by may becomes reality, and China residents consumption structure of changes directly promoting has beauty economic of rise, National health awareness and improving the quality of life consciousness of an important cause of beauty economy; Furthermore, beauty industry has concentrated, generalized, of demonstration, dominant and periodical features, makes the beauty the current consumption of Chinese residents.
the status of the beauty industry will help resolve four problems facing China: contribute to the achievement of a large number of job, driven mass consumption, promote the development of private economy and reduce the burden on countries; and gradually become the consumption hot spots of beauty economy, promoting the market system, technology and services innovation also plays an important role.
in recent years, the private economy as an important force in China’s economy, industrial upgrading is important part of economic reforms, the beauty industry is a small investment, low barriers to entry, private capital accounted for absolute advantage of the emerging service industries, and markets with high capacity, with open pattern, it is a national launch one of the important areas and stimulate private investment, is also a new view of attracting international investors.
1.3 beauty salon industry experience
with fast development of beauty industry, long was ranked in the rising of the Phalanx, his estate extension of rich content, elasticity of supply and demand more space. Through the survey found that cosmetic industry development experience mainly in the following three areas:
(1) cosmetic industry at multiple levels to promote economic development, leading national income and taxes.
cosmetic industry chain consists of three levels. First a levels is beauty core industry, is beauty services; second a levels is beauty features industry, means directly for beauty industry provides a job suited to one ‘ s special training service of industry, include beauty cosmetics and the chemical accessories manufacturing, and beauty apparatus processing manufacturing, and beauty research development industry, and beauty Commerce marketing industry, and beauty exhibition industry, and beauty media industry, and information Advisory industry and beauty education training industry; third a levels is beauty related industry, means by beauty services indirect led of other industry, include property and building decoration industry, and Electricity and heat production and supply of water vapor, automobile manufacturing, other resident services, and other related sectors.
the three progressive levels, beauty can be created directly in terms of outputs for the State not only GDP or indirectly stimulate the growth of national income and industrial profit and beauty can be both direct and indirect taxes to China’s financial contribution to the mass wiping, only in 2009, for example, many aspects of the beauty industry to create revenue by almost $ 30 billion.
surveys, the beauty industry in market demand with spring effect when it directly inject funds back upstream and downstream sectors, can be made within one-year cycle bring to the market demand for two or three times. In accordance with international experience, when the per capita income in a country or region when they reach about $ 1000, will be a rising local demand for Live services. Statistics show that in 2008 China’s urban residents per capita disposable income of $ 15,781, at current exchange rate of about $ 2,300, our residents ‘ service is in a period of accelerated growth in consumer demand. The beauty industry as early as 5 years ago, started the journey of the demand and consumption, embarked on the foreground from the background.
the beauty industry’s history shows that in the recent 5 years, which contributed much in direct and indirect pulling employment, modelled on the 2009 year, it has a direct and indirect employment in pulling close to 14 million people, than in 2004, an increase of 46.8%. This corresponds to, beauty services directly and indirectly helped related . industry presents a number of employees in wage income. In 2008, when the financial crisis when the world, beauty market in Europe and America to bear the brunt, beauty of China has shown a good fight, still maintains a relatively benign rate and employment rate.
therefore, beauty not only is the kind of people-oriented economy, it is a people-oriented economy; characteristics not only of country economy, more consistent new livelihood and economic needs. Beauty rise of economic but also in beauty culture dissemination and the prosperity, not only become an important part of Chinese society and culture, and promoted the spiritual culture consumption of Chinese residents, while promoting resident individuals improve the quality of, and progress in society, is one of the integral part of national soft power.